VIZIO Launches New ‘Hear Like They Do’ Digital Advertising Campaign for Award-Winning Soundbars | Business


IRVINE, Calif. And EL SEGUNDO, Calif .– (BUSINESS WIRE) – November 19, 2021–

When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and stronger nuances, and hear almost twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex sounds and sounds of our favorite entertainments the way they do? That’s the premise of a new advertising campaign for VIZIO soundbars – the perfect companion to VIZIO smart TVs and top-selling soundbars in the United States – starring man’s best friend.

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“Hear Like They Do,” a new advertising campaign from VIZIO, offers a glimpse into the lives of dogs who are captivated by the immersive sound quality of VIZIO soundbars as they sit and stay for a night of TV. (Photo: Business Wire)

In “Hear Like They Do”, David & Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human dogs, captivated by the immersive sound quality of VIZIO soundbars as they sit and stay in for a TV night. The campaign includes three 20-second digital videos that capture moments of nostalgia, intrigue and suspense in front of the television: “French Lover,” a heart-wrenching romantic film; “Crime Boss”, a popular thriller; and “The Kicker”, a nail-breaking game from a football game.

“We wanted to present VIZIO’s premium TV soundbars in a way that is as simple, insightful and entertaining as the content viewers watch,” said Ben Purcell, Creative Director of David & Goliath. “We decided to turn to sound experts. And because dogs can hear four times better than humans, we focused our creative campaign on experiencing sound like them.

Each sound bar in the VIZIO audio collection is designed to enhance the home entertainment experience. Films are more immersive. More realistic games. More haunting music. The V-Series soundbars provide exceptional sound and simplicity for those who want to enhance the sound of their TV. The M Series incorporates the latest technology and incredible fidelity into a variety of form factors that look great in any room. And the game-changing VIZIO Elevate unleashes home theater-quality performance with thundering bass, uncompromising fidelity, and patented adaptive height speakers that automatically rotate to direct sound where it’s needed for sound. Ultra-immersive Dolby Atmos® and DTS: X®.

“At VIZIO, we make products for TV lovers, and our award-winning soundbars create a fully immersive entertainment experience in your own living room,” said Jodie McAfee, Vice President, Marketing and Communications, VIZIO. “Watching great TV shows, movies and sports is a way for the whole family – including four-legged members – to relax and spend time together. This campaign is a fun way to showcase the all new level of sound you can enjoy with VIZIO soundbars, America’s # 1 soundbar.

Working with photographer Shawn Michienzi, David & Goliath captured still images of dogs immersed in televised action. They then teamed up with the visual effects experts at Jamm to bring the couch canine potatoes to life through animation.

Additional campaign elements include 15-second versions of the digital videos, as well as social stats from the creative executions featuring the human-like dogs enthralled by the sounds emanating from their televisions.

To boost social engagement, VIZIO will also build on the trend of dog owners to post photos of their puppies on Instagram by calling on dogfluencers and animal accounts to share photos of their dogs watching TV. with the hashtag #HearLike TheyDo. The hashtag will help VIZIO identify more furry friends who may well become “famous dogs”.


Agency: David & Goliath, LA

Founder & Creative President: David Angelo

President: Yumi Prentice

Creative Director: Ben purcell

Group Creative Director / Copy: Courtney pulver

Group Creative Director / Art: Rob casillas

ACD / Editor: Chris Davis

ACD / Artistic Director: Evan brush

General Manager, Audiovisual Production: Paul Albanian

Main broadcast producer: Brandon kusher

Executive artistic producer: Cara Nieto

Associated integrated producer: Abigail Grinberg

Senior Digital Designer: Meagan Steinkamp

Group communications director: Jeff Cannata

General manager: Jamie simms

Executive account: Shane Centkowski

Associate Director of Commercial Affairs: Yenia Paez

Senior project manager: Donna Alexander

Editorial house: Spinach

Post-producer : Nicole Haws

Executive producer : Jonathan Carpio

General manager : Adam Bright

Editor : Juan Pablo Digenio

Photographic production company: Splitting saw

Photographer: Shawn michienzi

Retoucher: Brad palm

Post-production / VFX: NEVER

VFX Supervisor / Main Composer: Jake montgomery

VFX / Lead CG Supervisor: Andy boyd

Flame Artist: Lisa Kim

Flame Artist: Graziella Gandolfi

Chief CG Artist: Antoine Thomas

Chief CG Artist : Brian Burke

Production coordinator: Jon lazar

Main producer: Ashley Greyson

Executive producer: Asher edwards

The audio: Santa Monica Margarita Mix

Sound designer / Mixer: Nathan Dubin

Executive producers: Whitney Morris and Paula Arnett

Director of Operations: Brian frank

Customer: VIZIO

CEO: William wang

Vice-President, Marketing and Communications: Jodie McAfee

Senior Creative Director: Joey neal

Director, Performance Marketing: Cody browne


Founded and headquartered in Orange County, California, VIZIO’s mission is to provide immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is leading the future of TVs with its integrated platform of advanced smart TVs and the powerful SmartCast operating system. VIZIO also offers a range of innovative soundbars that provide consumers with a high audio experience. VIZIO’s platform gives content providers more ways to distribute their content and advertisers more tools to dynamically target and deliver ads to a growing audience that is moving further and further away from linear television.

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Amy jane finnerty

[email protected]&Goliath

Anahid Chahrik

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SOURCE: VIZIO Holding Corp

Copyright Business Wire 2021.

PUB: 19/11/2021 15:57 / DISC: 19/11/2021 15:57

Copyright Business Wire 2021.


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