Rogz named “Brand of the Year” at the World Branding Awards


For the international and renowned awards, 115 consumers around the world voted for their favorite brands and the famous pet brand Rogz was voted the winner in the toy category.

According to Venture Burn, the Western Cape company was founded in 1995 and is a brand that manufactures, designs and distributes pet equipment and other items in 90 countries around the world.

Rogz co-founders Paul Fuller and Irené Raubenheimer commented on the award received: “It is an absolute pleasure to win this award. This means that Rogz has been able to bring joy and relief to pets (and their owners) in today’s difficult environment. For us, it’s always been about staying authentic and doing what we love.

The co-founders were inspired by their experience cleaning decks in the Caribbean when they worked on yachts and reconnected by coming to South Africa, reports Fast business.

The idea germinated in the guest bedroom of their apartment in Cape Town and has become one of the world’s favorite pet brands.

“The whole trip started out as an outing from our days working on yachts and our sunglasses were our most precious possessions. They had these cords around their necks to keep them from falling out of your head and we thought that was a super cool business idea. So we decided to go home and sell them on Greenmarket, ”adds Raubenheimer.

What started as a concept of sunglasses and watch straps turned into pet gear and the company employed 250 people, which led them to import their manufacture to South Africa.

Photo: Facebook / ROGZ pet gear

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