Indosat Ooredoo, OTM partner to offer a mobile advertising offer in Indonesia
Indosat Ooredoo, Indonesian leader in digital telecommunications, and Over there the media (OTM), a global leader in mobile advertising and data monetization, announced its partnership on Monday.
Indosat Ooredoo will adopt Mobucks, OTM’s proprietary, mobile engagement technology platform, and leverage OTM’s branded brand and agency network to strengthen its digital advertising strategy for its 62.3 million d ‘subscribers.
OTM’s Mobucks technology enables Indosat Ooredoo to deliver targeted and interactive messaging campaigns to subscribers from its chosen brand and agency partners. OTM’s technology will leverage Indosat Ooredoo’s market analysis and understanding, allowing its platform to combine precise targeting and personalization with reach, enabling ‘large-scale micro-targeting’. âFor its future brand customers, achieving exceptional results, performance 70 times better in terms of engagement, response, conversion and return on investment compared to industry benchmarks.
In addition to this mobile advertising partnership, Indosat Ooredoo recently joined the humanitarian initiative led by Out There Impact, OTM’s impact division committed to harnessing the power of mobile technology for the greater good. Along with several other global mobile operators, Indosat Ooredoo will participate in a educational mobile campaign launched by Out There Impact on behalf of the World Health Organization to help contain the continued spread of COVID-19. The campaign is distributed to over 300 million global citizens through OTM’s global network of mobile operators.
Indosat Ooredoo constantly encourages digital innovation for the advancement of the Indonesian telecommunications industry. Through strategic collaborations with local and global partners, Indosat Ooredoo brings the best experience to meet customers’ digital telecommunications needs and support digital transformation for businesses of all sizes. The strategic partnership also comes as Indonesia welcomes more 5G service business launches in the country and enables Indosat Ooredoo to identify and maximize new business model opportunities in the future.