Global digital advertising and marketing market to reach $ 786.2 billion by 2026
The facts at a glance
Editing: 16; Release: June 2021
Executive pool: 79739
the company: 311-Eligible players include Acxiom Corporation. Alibaba Group Holding Limited; Amazon.com, Inc. Baidu, Inc. Dentsu Aegis; Eniro AB; Data Management Epsilon, LLC; Facebook, Inc. Google, Inc. IAC / InterActive Corp. Microsoft; LinkedIn Company; Sohu.com, Inc. SXM Media; Tencent Holdings Co., Ltd .; TradeDoubler AB; Twitter, Inc. Xaxis, LLC; Veraison Media and others.
blanket: All major regions and major segments
segment: Modes / Formats (Display, Search, Other Modes / Formats); Industries (Retail and consumer goods, automotive, BFSI, IT and telecommunications, media and entertainment, tourism, education, other industries)
area: world; United States; Canada; Japan; China; Europe; France; Germany; Italy; England; Spain; Russia; Remaining Europe; Asia Pacific; Australia; India; Korea; Remaining Asia Pacific; Latin America; Argentina; Brazil; Mexico; Remaining Latin America; Middle East; Iran; Israel; Saudi ArabiaUnited Arab Emirates; Remaining Middle East; Africa..
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Reach the global digital advertising and marketing market $ 786.2 billion By 2026
The Covid-19 pandemic has led people to work from home or away from home, dramatically increasing online traffic. The significant increase in online traffic offers businesses the opportunity to continue to attract their target audience through digital marketing initiatives. The blockade pandemic is cutting marketing and advertising budgets, reducing overall digital marketing spend, but available budgets are shifted towards digital marketing initiatives. In addition, advertisers have improved their return on investment due to less competition in the advertising space. As a result, pandemics are transforming digital marketing strategies for businesses, especially those that place relatively low priority on digital marketing initiatives.
Click and display advertising is one of the most important forms of digital marketing initiatives. Clicks are more expensive than display ads because they ensure your customers are directed to the advertiser’s website. However, clicking on it will improve your ROI. Lower CPC bids due to lower digital marketing budgets across the spectrum. As a result, marketers get more clicks at the same cost. Aggressive advertisers with a long-term view are able to take advantage of the low cost of clicks to improve their marketing plans and maximize their profits when the going gets better. Continued spending on digital marketing initiatives ensures that these advertisers have a high recall rate for their products or services when the going gets better. In addition, the low cost of digital marketing and the drawbacks of other marketing and advertising formats have led advertisers to research and / or increase their marketing spending on digital marketing.
COVID-19 In crisis, the global digital advertising and marketing market 350 billion US dollars By 2020 it is expected to reach the modified size US $ 786.2 billion By 2026, it had increased at a CAGR of 13.9% over the entire analysis period. Display, one of the segments analyzed in the report, is expected to grow and reach a CAGR of 15.5%. US $ 521.5 billion At the end of the analysis period. After a thorough analysis of the business impact of the pandemic and its triggered economic crisis, the growth of the research segment will be readjusted to a revised CAGR of 12.2% over the next seven years. This segment currently holds a 40.9% share of the global digital advertising and marketing market.
The US market is estimated as follows $ 155.3 billion China is expected to reach in 2021 $ 254.9 billion By 2026
The U.S. Digital Advertising and Marketing Market 155.3 billion US dollars The country currently holds a 38.6% share of the world market. China, The world’s second-largest economy is expected to reach an estimated market size. US $ 254.9 billion In 2026, it registered a CAGR of 18.4% throughout the analysis period.Among other notable geographies Japan And CanadaEach forecast increases by 7.6% and 8.1%, respectively, during the analysis period. Europe, Germany It is expected to grow at a CAGR of around 5.8% as other European markets (as defined in the study) reach for it. 288.5 billion US dollars At the end of the analysis period.
Advanced regions, including the United States, Canada, Japan And Europe, Significantly contributes to the global digital advertising and marketing market revenue. Factors such as the huge penetration of connected devices, the highly developed digital ecosystem supported by large media companies and ICT service providers, and the emphasis on digital media campaigns between companies are factors in the digital economy. developed nations. It continues to be a major driver of the growth and advancement of the advertising market. In developed regions, per capita spending on connected devices remains high, with a significant proportion of consumers purchasing mid-to-high-end devices for various purposes. Products with sophisticated features and characteristics are popular among consumers, and the majority of consumers are wealthy, so the price of the product remains largely irrelevant. As the wealth of consumers and the general trend towards advanced technologies foster widespread acceptance of connected devices, the active participation of major electronics manufacturers is boosting market dynamics. With the proliferation of connected devices and consumer trends towards digital solutions, advanced regions represent the primary markets for digital advertising and marketing globally.
Reach vertical, retail and consumer goods by segment $ 158.3 billion By 2026
The Global Retail and Consumer Goods (Vertical) segment US $ 78.7 billion In 2020, 158.3 billion US dollars By 2026, it reflects a combined annual growth rate of 11.9% over the analysis period. China It is the largest regional market for the retail and consumer goods segment and will account for 36.1% of global sales in 2020. China During the analysis period, we are poised to record the fastest combined annual growth rate of 15.3%. US $ 76.7 billion At the end of the analysis period. After
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