Even though the industry increased by 3.3 percent between 2015 and 2020, your ad agency may still have funding demands. The industry’s growth rate is positive, but it conceals the root of concern for ad agencies in 2020. The advertising industry’s revenue fell by 10.2 percent because of the COVID-19 pandemic.
The economic uncertainty that comes with the pandemic has cut down on spending on discretionary items, leading to massive reductions in companies advertising budgets and, consequently, your bottom line. GreenDayOnline loans for agencies can help you bridge the gap in your income and help you learn more about a variety of low-cost financing choices.
Financing Options For Established Advertising Agencies during the COVID-19 Coronavirus Pandemic
As the COVID-19 spread accelerated in March 2020, The federal government enacted the CARES Act, which launched the Paycheck Protection Program (PPP). The new Small Business Administration (SBA) 7(a) loan program provided new avenues for funding for advertising agencies and other small-scale businesses seeking to grow or stabilize their businesses.
Opportunities and challenges in funding for advertising agencies
Businesses face specific challenges associated with financing an agency for advertising from other sectors. This includes lenders frequently refusing to accept loans in industries with declining revenue due to the COVID-19 pandemic or those who are not the business owner with any expertise if your advertising agency is relatively new.
But other lenders may consider approving borrowers from the advertising sector. The COVID-19 epidemic has resulted in a surge of stay-at-home purchases; Americans’ use of streaming services from March through July 2020 was up by 10 percent compared to March through July 2019. This means that streaming services can present massive opportunities for digital advertisers to increase their profits, which is why lenders may look at certain advertising agencies with a favorable view. To discover more, You can look into the following types of small business loans available to advertising agencies.
Advertising agencies can choose to fund their operations with funding options.
Advertising agencies can receive financing through the SBA or from other sources. Small company loans specifically for agencies come with precisely the same approval rate and terms; however, these guidelines will give you an idea of what you can anticipate.
The program is called the SBA 7(a) Loan program.
The SBA’s low-cost 7(a) loan is usually the most favorable small business financing choice. The low rates, long periods, and low monthly payments are very beneficial for small business owners and advertisers like yourself. You can make use of SBA 7(a) loan to
- Find Working Capital Work capital is an essential indicator of your agency’s advertising health. To determine it, subtract your existing assets’ current liabilities or consider the amount of cash in reserve for business use. Negative working capital is a sign you need to increase your assets. Use the SBA 7(a) credit to purchase equipment or recruit more staff.
- Consolidate your Debts SBA 7(a) debt consolidation loans can be used to refinance your existing loans, including monthly or daily payment loans as well as merchant cash advances. Business loans for short periods, or business loans with high interest.
- Purchase Commercial Real Estate – If you plan to establish an office in a new area for your advertising company, you can use an SBA 7(a) credit to buy owner-occupied commercial real property. You can also use the loan’s proceeds to refinance current commercial actual property mortgage.
Benefits to SBA 7(a) loan for an advertising agency
Experts in lending generally consider SBA 7(a) loan being an example of the “gold benchmark” for small-business financing. The primary reasons behind SBA 7(a) credit’s well-known reputation are:
- Low rates
- Ten-year term (25-year terms for commercial real estate loan)
- Affordable monthly payment plans
- Wide use of funds
- Prepayment penalties are not enforced.
- The availability is available in all 50 states.
Advertising agencies must meet specific requirements to be eligible for SBA 7(a) loan.
If you meet all of the above requirements, you might be eligible for SBA 7(a) credit:
- Your agency for advertising must be located within the U.S.
- It is necessary to be a U.S. citizen or lawful permanent resident
- The agency you choose to advertise with must be at minimum two years old
- You must be at the bare minimum 21 years old
- Your credit score has to be higher than 650.
- You cannot have had bankruptcy or foreclosures in the last three years.
- Your agency and you must be on time with all loan repayments to the government.
- Your company must not have a tax lien, outstanding charge-offs, or recent settlements.
Specific lenders might impose additional conditions that others do not. For instance, certain loan companies require the business plans of borrowers. However, GreenDayOnline does not.
How do you make an application for An SBA 7(a) credit for agencies that promote advertising?
Step 1. Verify that your advertisement and agency satisfy all SBA 7(a) loan specifications above.
Step 2: Gather all of the necessary paperwork and contact your bookkeeper, accountant, or any other financial professional to help if you need it.
Step 3: Select your lender, keeping in mind these factors in your head:
Reviews
Look up your lending institution using TrustPilot, Consumer Affairs, and Google to read their client reviews. Reviews can help you determine which lender would be a good match for your advertising agency. Make sure the reviews are written by actual lenders, and then see whether you can identify other agencies in the reviewers.
Fees
The loan may contain interest and repayment charges; however, it shouldn’t come with numerous additional tasks. If it is, look into another lender. Also, make sure that all fees for your loan are paid during the loan’s life and before your loan’s finalization.
Transparency
Find out the specific APRs and interest rates in the loan’s conditions. If you aren’t able to do that, it’s fair to assume that the lender may not fully describe the terms of your loan, which leaves you in the dark about the possibility of a bad loan. Your requirements.
Obvious loan terms
Along with clearly defined APRs along with the annual rate of interest, the fine print of your loan must be transparent at all times. A complicated fine print can conceal the unfavorable payments and loan fees schedule. So, don’t be afraid to inquire with your lender about potential penalties for prepayment as well as the total loan amounts, payment amounts, and frequency, as well as collateral conditions. If your lender provides insufficient or unclear information, you need to find another loan company.
Accessibility
Even the most attractive loan terms could cause problems if your lender is difficult to reach. Select a lender that connects with a representative can be contacted easily via email or phone. The representative must be highly familiar with the application, your business, and the advertising industry.
It is the SBA 504 Loan program.
The SBA 504 loan program offers small-scale companies low-cost modernization or expansion financing options. Make use of your SBA 504 loan to open new locations for your advertising agency, increase the size of your staff, or improve your equipment.
SBA 504 loans could be especially beneficial if your ad agency is in line with the public policy goals set by your community’s development agency (CDC). In this scenario, you and your SBA 504 loan, along with your CDC, could be able to cover as much as 90 percent of your expansion or modernization expenses (up to 40 percent in the CDC and CDC as well as up to 50 percent of you SBA 504 loan). You’ll pay out of pocket the remaining portion.
Programs like the SBA microloan program
If your advertising agency is classified as a very small-sized company (a.k.a. microbusiness) as per the SBA definition, you may most likely be eligible for an SBA Microloan Programme. Microloans cannot exceed $50,000. You may make use of them to pay for the costs of running your business, in addition to buying commercial real estate or paying off debts.
Other funding options
SBA loans are typically the best option for advertising agency financing, but other alternatives are available if you don’t meet the requirements in the SBA loans. However, these alternative funding alternatives typically have more significant rates, higher payments, and shorter terms than SBA loans. These include:
Bank term loans
The term loan from a bank allows small businesses to access capital at the same speed as SBA loans. Both types of loans can also be used for working capital investment or refinancing. If you are considering term loans from banks, inquire with prospective lenders about the possibility of penalties for early repayment, loan amounts, rates, and repayment terms.
Credit lines for business
Business credit lines are financing sources with a maximum value in proportion to the credit rating; however, they are usually lower than you can obtain through an ordinary payday loan from a bank. Also, unlike bank loans, credit lines for business don’t require that you utilize all the available funds. The decision to not use your entire credit line might be more prudent because you won’t be paying interest on funds you do not spend.
You can use your credit line for business anytime you like until you exhaust the funds. It’s not the only reason why they could be a better option for funding your advertising agency. Business credit lines often don’t meet the collateral requirements required for other loans.
Business credit lines are similar to credit cards for businesses in that they’re both credit lines that are revolving. However, the business credit cards can be used again once you’ve maxed them out and paid back your loans. Furthermore, only business credit cards offer the chance of earning rewards for spending.
Cash advances for merchants
If your advertising agency accepts debit or credit card payments, it could be qualified for merchant cash advance (MCA) financing. Through MCAs, you can borrow cash from a credit card company and then pay back the loan by funneling just a tiny percentage of payments back to your service provider. If this arrangement isn’t for you, conventional installment-based payment plans are also offered.
MCAs are useful. However, their high APRs might hinder small-scale firms from using them.
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