Cannes Ad Fest 2022: How India cracked the code with 47 trophies

With five Grands Prix out of 47, Indian agencies pulled off their best-ever release during Cannes Ad fest week 2022. Experts point to a healthy mix of technology and creativity that worked for the winners

Topics
Cannes Ad Fest | Advertising industry | Dentsu


An advertising campaign that consists of a guided tour of British Museum artifacts using Instagram filters and augmented reality is at the heart of India’s winning streak at Cannes Ad fest 2022, which ended on Friday in France. He won a total of 12 awards including three Grand Prix, one titanium lion, one gold, four silver and three bronze.


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First published: Sunday, June 26, 2022. 5:47 p.m. IST

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