AMP agency elevates Michael Mish to president

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Boston-based AMP agency promoted Michael mish to president, moving to the position of svp, general manager. He succeeds the founder and CEO of the agency Gary Colen, Which will remain at the agency.

Mish joined AMP, a division of Advantage Solutions, in 2012, and also served as the Business Development SVP. As President, Mish is responsible for the agency’s operations, strategy and growth, including strategic acquisitions, such as its recent purchase of SmallTalk Agency.

Under Mish’s leadership, the agency has seen steady year-over-year growth nationally and now globally, which Mish attributes to key investments in digital transformation, data science, services creatives and the media. “Focusing on understanding and empathizing with customers has moved our business forward,” Mish told Adweek.

“AMP’s growth is in large part due to Michael’s focus on shifting to strategic relationships and evolving AMP capabilities to meet changing customer needs,” Colen said in a statement. .

Mish said he has stayed with AMP for over nine years because he is surrounded by inspiring entrepreneurs, innovators and a dedicated management team. “We have the autonomy to create solutions for our customers with the support of a large company. From a change perspective, we will continue to diversify our capabilities and focus on first party, creative and programmatic data while strengthening our vertical expertise, ”he told Adweek.

Colen will retain his role as CEO of AMP Agency and will also become chairman of the marketing and digital commerce solutions group of Advantage Solutions, the parent company of AMP.

A focus on the DEI

Mish sits on the DCI Board of Directors of Advantage, which has implemented a multi-year diversity, equity and inclusion strategy that includes the creation of employee resource pools, training programs, referrals in terms of talent and policy recommendations.

Mish will work with other leaders to develop a positive culture and recruit diverse talent for the company.

“As a DCI board member for Advantage Solutions, I am able to drive positive organizational change, bring change to our lead agency and digital advertising,” Mish told Adweek. “Not only are we committed to organizational change, but we have also developed a volunteer program in which we invest resources to support and develop black-owned businesses, women-owned businesses, LGBTQIA organizations and organizations that support the disability community. “

AMP Agency was established in 1994 but grew in 2018 when Advantage Solutions merged with three other agencies. In 2020, the agency suffered a series of layoffs as part of a restructuring due to the pandemic. Earlier this year, AMP hired Kiki Takakura-Merquise as vice president of digital transformation.


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